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    Website Design | Haywards Heath | Digital Berry Ltd
    Site Launch: PD Motor Services
    27th July 2017
    Website Design | Haywards Heath | Digital Berry Ltd
    Site Launch: Sussex Garden Rooms
    30th August 2017

    Google Search Console Update

    Website Design | Haywards Heath | Digital Berry Ltd

    If you’re not already using Google Search Console (GSC) to monitor your website, why not? It’s not just Google Analytics (GA) that provides insight to your website traffic you know. Anyone that’s not verified their site should do so today and start to take advantage of the additional user data that is provided about how users find your website – a important task we think!

    In July’s reporting, we noticed a short “note” in GSC saying that some measurements used for the data surrounding Impressions and Average Position had been updated in a bid to improve their accuracy within results – a good thing!

    John Mueller of Google posted about the update on his G+ page, but here’s the actual GSC note below.

    “An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only affects Search Console reporting, not your actual performance on Google Search.”

    What does this all mean and why are we telling you about it?

    Well, for most sites, there will not be a huge amount of change. However, we wanted to point out the changes so that there was no panic when you looked at your July monthly report and saw a drop off in Impressions and Average Position.

    Hopefully, what we have highlighted (to the people reading this who don’t get our SEO reports yet!) and aren’t using GSC already, is to get on and verify your site. GSC is the magical place to find some important data on your sites performance in Search (quite possible more so than GA). So, if you are interested in improving your Search Engine Rankings Position (SERP’s) then this is the place to start!

    Simon Berry
    Simon Berry
    Follow my thoughts and insights as I post web design and digital marketing content that I think our customers, and future customers, may find interesting. There will be the odd tip, trick and hint thrown in to help grow your business online too!

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      • 01444 414 658
      • 07799 146 414
      • [email protected]