If you’re not already using Google Search Console (GSC) to monitor your website, why not? It’s not just Google Analytics (GA) that provides insight to your website traffic you know. Anyone that’s not verified their site should do so today and start to take advantage of the additional user data that is provided about how users find your website – a important task we think!
In July’s reporting, we noticed a short “note” in GSC saying that some measurements used for the data surrounding Impressions and Average Position had been updated in a bid to improve their accuracy within results – a good thing!
John Mueller of Google posted about the update on his G+ page, which can be read here – Search Engines & Websites or you can just read the actual GSC note below.
“An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only affects Search Console reporting, not your actual performance on Google Search.”
Well, for most sites, there will not be a huge amount of change. However, we wanted to point out the changes so that there was no panic when you looked at your July monthly report and saw a drop off in Impressions and Average Position.
Hopefully, what we have highlighted (to the people reading this who don’t get our SEO reports yet!) and aren’t using GSC already, is to get on and verify your site. GSC is the magical place to find some important data on your sites performance in Search (quite possible more so than GA). So, if you are interested in improving your Search Engine Rankings Position (SERP’s) then this is the place to start!